Direct-to-Consumer Wine Sales Management

Focuses on establishing, managing, and marketing a winery or other tasting room. Discusses physical layout for tasting rooms. Reviews management of employment issues and procedures. Explores the relationship between on-sit and online winery sales and how to leverage them together. Demonstrates tools for accessing wine online and on-site sales, and various strategies for augmenting those tools, including e-commerce, point of sale inventory management technology, and knowledge of wine shipping compliance rules. Discusses integrating technology with other winery systems. Three credits. 9:30 a.m.-12:20 p.m., Mondays. Yamhill Valley campus, Building 2, Room 123. $240 plus $81 fee. Fee: $321.00