Wine Market Council 2012 Research Conference / Sonoma County

WINE MARKET COUNCIL PRESENTS THE 7TH ANNUAL U.S. WINE CONSUMER TRENDS Featuring new research on older Millennials and younger "Mini-llennials," buying wine in an ever-changing economy, and the results of a study of the choice process in selecting wines and the relationship of brands to this process. Presented by: John Gillespie, Wine Market Council; Danny Brager, The Nielsen Company; Dr. Greg Carpenter, Kellogg School of Management, Northwestern University/Center for Market Leadership. New this year: Winery Marketing Strategy Workshop with Dr. Greg Carpenter (immediately following the Sonoma Conference only) 12:30pm – 5:00pm This hands-on workshop will give 15 small- and medium-winery representatives the opportunity to work with Dr. Carpenter in a group session and learn how to apply the research presented in the morning conference to each participant's specific marketing goals and strategies. Workshop fee includes morning conference and presentation and working lunch. Sonoma Workshop Cost (Limit 15 Participants): $195 for Wine Market Council members, $395 for non-members (includes entrance to the morning conference and a working lunch). No cost to Wine Market Council members; $95 for non-members